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Marketing Mistake #3: Not Defining what Marketing is Accountable For
How do you define what marketing is accountable for
The Kudzu Group
2 min read


Marketing Mistake #2: Expecting Marketing to Fix a Non-Marketing Problem
How do you ensure marketing activity isn't confused with marketing strategy
The Kudzu Group
2 min read


Marketing Mistake #1: Confusing Activity with Strategy
How do you ensure marketing activity isn't confused with marketing strategy
The Kudzu Group
2 min read


Planting the Roots: Why We Started Kudzu Group
Kudzu Group was founded on a simple truth: modern brands need more than just marketing — they need momentum. With more than a decade of...
The Kudzu Group
2 min read


Show Up and Stand Out: Why Activation & Field Marketing Still Matter
In an age obsessed with digital impressions, field marketing remains one of the most effective — and underutilized — tools in a brand’s...
The Kudzu Group
2 min read
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